Transform Communications Projects From a Cost to Cashflow
Josh Backer Josh Backer

Transform Communications Projects From a Cost to Cashflow

Creative work doesn’t have to be an expense—it can be a powerful investment. By leveraging frameworks like Unit Economics and focusing on metrics like APV, LTV, and CAC, creative projects can drive measurable business growth. Discover how creativity and strategy, when aligned, can deliver transformational results.

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If You Think You Need a Video, You’re Wrong
Josh Backer Josh Backer

If You Think You Need a Video, You’re Wrong

Think you need a video? Think again. What you really need is the connection and results it creates. Discover how impactful storytelling turns videos into tools for trust, engagement, and measurable growth.

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