How a Video Asset Can Deliver Better Returns Than the Stock Market
Are Your Posts Driving Revenue or Just Fleeting Engagement?
For most startups, small businesses, and nonprofits, the answer is clear: while posting can play an important role in sharing your story, posting alone isn’t enough to drive revenue—and ultimately, that’s what we need to thrive.
With the right approach, a single video asset can do far more than generate likes—it can transform your social media marketing into a revenue machine. A video-first strategy, which inherently prioritizes your brand story, paired with tools like Meta Datasets, Google Tag Manager, advanced AI, and a strategic video platform, creates an ecosystem that continuously learns, adapts, and improves ROI over time.
Here’s a Real-Life Scenario:
An organization invests $30,000 in a high-quality brand video. This video builds trust on their website and is repurposed into 20-second ads and social content. Each month, $3,000 in campaign costs (ads + management fees) drives 200,000 qualified visitors. With an average customer lifetime value of $50,000 ($10,000 purchase value × 5 years), this strategy becomes a revenue machine:
First-Year Revenue: $1,200,000 (2 deals/month × $50,000).
Five-Year Revenue: $8,400,000, thanks to refined targeting and improved conversions.
ROAS Year 1: 5.45 (for every $1 spent, $5.45 in cash is collected).
ROAS Over 5 Years: 40.0 (for every $1 spent, $40 is generated).
Well, check that out! A finely-tuned video-first funnel can rival—and even outperform—the returns of the S&P 500. This relatively low-budget, low-risk approach transforms a $30,000 brand video into a multi-million-dollar revenue machine, showcasing the power of a video-first strategy and a data-driven ecosystem. The best part? You can scale it for even higher returns. This is American Dream 2.0 material.
Why Social Media Alone Isn’t Enough
You might ask, "Why not just boost my posts?" Here’s why:
Limited Reach: Boosted posts target existing followers or broad audiences, missing high-value leads.
Shallow Metrics: Likes and clicks rarely convert into meaningful engagement or sales.
Burned Budget: Spending money for zero conversions is a problem, not a plan.
Storytelling informed by post-click behavior is what really matters. Post-click behavior reveals what makes your audience tick. Metrics like hook rates, conversion rates, and ROAS show what works and what doesn’t. Platforms like Meta and Google track and adapt to these actions, ensuring smarter campaigns over time. Your dollars go further, targeting the right people and driving better results.
The Secret to Sustainable Growth
A well-designed ecosystem—built around video—evolves, scales, and delivers measurable growth. Let’s stop wasting time and budget on strategies that don’t work.
Ready to Turn Your Content Into a Revenue Machine?
At BCD, we specialize in creating high-quality video assets and building ecosystems that drive results. Contact us today to learn how we can help you unlock the full potential of video marketing for your business.