Frequently Asked Questions
Getting Started
How much does it cost to get started?
The cost of a brand video and related solutions depends on the scope of the project, including pre-production, filming, editing, and additional services. Contact us to discuss your specific needs and receive a tailored quote.
What is your typical timeline for project completion?
Most projects take 60–90 days to complete, covering discovery, pre-production, filming, editing, and revisions. If your project requires design or development, these phases may run concurrently.
How much notice do you need to begin a project?
We recommend reaching out 4–6 weeks before your desired start date to allow time for planning and scheduling.
Service and Deliverables
Do you work with clients outside your region?
Yes, we serve clients nationwide and internationally. Whether you’re in California, across the U.S., or abroad, we tailor our services to meet your needs, including travel for on-site meetings and filming.
Who owns the final work product?
Once full payment is received, you own the final deliverables. BCD retains rights to proprietary production methods and may use content for promotional purposes unless otherwise agreed.
What should I do with my video once it's finished?
If you bundle a landing page, paid advertising subscription, or social media subscription, we’ll handle implementation for you. If you have your own team, we provide strategic guidance on distributing your video across multiple platforms, including websites, social media, email campaigns, and paid advertising.
Experience and Expertise
What industries do you specialize in?
We have extensive experience in Higher Education & Research, Nonprofits & Foundations, Corporate & Commercial sectors, and Small Businesses & Agencies. Additionally, we have niche expertise in Life Sciences, Biotech, Healthcare, Education, Historic Preservation, Arts & Culture, Energy, Infrastructure, and Manufacturing.
Can you provide examples of successful campaigns?
Yes, we can share case studies and testimonials relevant to your needs. We've helped clients like the Smithsonian Institution, Reebok, Hasbro, Alex and Ani, Brown University and many others (including small businesses) achieve their communication goals through video.
Production Process
What if I don’t feel comfortable being on camera?
Our Authenticity Amplified™ approach includes coaching and a supportive environment to help you feel and look confident. We specialize in making even the most camera-shy individuals shine.
What happens if I need to reschedule a filming day?
Let us know as soon as possible. While rescheduling fees may apply, we’ll work with you to minimize disruptions and accommodate your new timeline.
Can you help with scripting and concept development?
Yes. Our Story Codex™ process helps craft compelling narratives tailored to your brand. We reverse-engineer messaging to create scripts that resonate with your audience.
How does the video production process work?
Our process consists of three stages:
Pre-production – Research, scripting, and planning to align with your goals.
Production – On-location or studio filming with professional crews and equipment.
Post-production – Editing, color grading, sound design, and final delivery.
Do you provide on-screen coaching?
Yes, we offer personalized coaching to ensure you feel comfortable and look professional on camera. We also provide asynchronous video messaging to guide you through the process while reducing meeting time.
Strategy & Impact
How do you approach strategic planning?
We begin with our Story Codex™ to understand your brand’s essence and develop a video strategy that aligns with your business goals.
How do you measure success?
We work with clients to establish KPIs and track performance using our ROI Engine™, leveraging analytics tools like Ad Managers and GA4. We also rely on client collaboration to review custom key metrics and ensure alignment with business goals.
How do you integrate corporate communications, marketing, and PR?
Our V10X™ method ensures consistency across all platforms, from web and social media to investor relations and internal communications.
How do you handle crisis communications?
While we don’t directly manage crisis response, we support your team by providing rapid access to curated video assets from our managed libraries. In high-alert situations, we’re available 24/7 to quickly deploy content that helps your crisis team communicate effectively.
Media & Social Strategies
What is your approach to media relations?
While we don’t directly handle media outreach or PR placements, our Repurposing Framework™ ensures you have compelling, media-ready video content that attracts press attention and communicates your story effectively to journalists and influencers. We provide high-quality, shareable content that enhances media coverage opportunities, making it easier for your PR team or agency to secure placements.
How do you stay up to date on industry trends?
We continuously monitor trends and adapt our strategies accordingly. Our insights come from HubSpot, Wistia, SEMRush, Forbes, AdWeek, Muse Webby, DMN News, Ragan, CASE, Gartner, Cannes, Titan, ACE, IEEE, and other industry leaders.
What is your approach to social media management?
We create and schedule high-quality content that engages your audience and builds brand authority. While we handle content production and publishing, we do not provide community management or direct audience engagement.
Business Operations & Policies
How do you ensure transparency and ethical practices?
We maintain transparency in billing, project scope, and all legal and ethical standards in video production and communication strategies.
Who will be my primary point of contact?
You will be assigned a dedicated project manager who will serve as your main point of contact throughout the engagement.
How do you involve clients in the process?
We offer both fully managed (“done-for-you”) services and collaborative engagements where you can provide input at key stages.
What if I don’t like the initial draft?
Each project includes a revision phase to ensure the final product meets your expectations.
What project management approach do you use?
We use a waterfall project management approach, with clearly defined timelines and deliverables outlined in our contracts.
What are your billing practices?
Our billing is transparent and clearly outlined in contracts.
Estimates are provided upfront and require approval before work begins.
Monthly subscriptions are billed on the 1st of each month.
Add-ons during the project are available for additional fees.
How do you handle internal communication?
We operate within Google Workspace and use various secure collaboration tools for seamless communication and project execution.
What are your contingency plans for unforeseen challenges?
We are adaptable and have contingency plans in place, including those outlined in our Force Majeure clause.
Pricing & Guarantees
What’s included in your pricing?
Pricing includes setup, discovery, project management, pre-production, production, and post-production services. All work is quoted and approved in advance.
Do you offer discounts for nonprofits or startups?
Yes, we offer incentivized pricing and occasional limited offers based on project scope.
What guarantees do you offer?
We guarantee a 10X return on audience engagement, conversions, or ROI within 90 days, with remedies provided if goals aren’t met.