If You Think You Need a Video, You’re Wrong
Think about it. What you really need is for your audience to feel something after they see the video. It’s not the video itself—it’s the connection it creates. That’s what you need. That’s what makes the investment worthwhile.
Let’s Be Real About Video Investments
Founders. Small business owners. Marketing professionals. You’re not spending valuable time and money on a video just for the sake of having one. You’re investing in the outcomes it produces. You’re staking your reputation on the results it delivers.
When you hire someone to create a video, you’re not just buying a tool. You’re hiring someone to design an experience for your audience—someone who can align your brand’s story with your audience’s desires. Without that connection, a video is just noise.
Ask Yourself: What Are You Really Looking For?
Consider the outcomes you’re chasing:
Applause at an event where attendees feel inspired and connected.
Trust in your product, enough for someone to pay a premium for it.
Alignment with talent, where the right person recognizes they belong in your organization.
The result of the result—a donation check, a completed transaction, or a new hire who elevates your team.
Scenarios That Show the Power of Results
Scenario 1: Event and Donation (Nonprofits)
Imagine your fundraising gala. A well-crafted video inspires 10 attendees to give $10,000 each. That’s $100,000 raised. With a $90,000 investment—$30,000 for the video and $60,000 for the event—you’re already seeing an 11.1% ROI. But the impact doesn’t stop there. The video continues to work on your donation page, drives ad campaigns, and attracts new donors.
Scenario 2: Lead Generation (B2B)
At a trade show, your $30,000 video secures 10 qualified meetings. With an average deal size of $50,000, that’s $500,000 in pipeline opportunities. Over the next six months, retargeting ads and email campaigns drive another $250,000 in sales. That’s a 733% ROI—a testament to the video as a long-term growth engine.
It’s Not About the Video—It’s About the Results
When you say, “I need a video,” what you’re really saying is:
“I need to build trust with my audience.”
“I need to increase sales and grow revenue.”
“I need to generate ROI so I can focus on what matters most.”
And that’s what matters. Your investment in video is about creating results that go far beyond the screen. Results that help you excel at your job, support your family, or secure the next chapter for your business.
The Bottom Line: Invest in Results, Not Just Video
At the end of the day, what you’re really buying is impact. A video is just the medium—the real value lies in the transformation it creates for your audience and your business.
Ready to stop thinking about video as an expense and start seeing it as an investment in your future? Let’s talk about how we can help you achieve the results you’re looking for.