Leadership Video: Abby Maxman, President

Oxfam America

Philanthropy is the critical difference between simply keeping people alive and empowering people to help build better lives for themselves. Oxfam America’s President Abby Maxman knows the story best. In person she tells it in a direct, sincere and compassionate way. Oxfam chose Bravo Charlie Delta to capture Abby’s candor on camera and to transform her interview into a strategic leadership video. Once completed, Oxfam shared the leadership video with the board to gain critical support. After that, a broader group of stakeholders received the video via electronic communications. Finally, an interactive microsite and social media channels brought the video to audiences around the world.