Brown University Department of Neurosurgery
The Department of Neurosurgery recruited world-renowned neurosurgeon, Dr. Ziya Gokaslan to lead the department on a bold mission. Ziya, a catalyst for growth, would transform the department into a world-class center for neurosurgery. Dr. Gokaslan chose Bravo Charlie Delta to create his portfolio of new marketing materials. First, we tackled the Functional Neurosurgery division video. We then proceeded to design and develop the department’s entire website. In addition, we created the department’s first annual report published under Ziya’s leadership.
The Department of Neurosurgery website delivers content to prospective patients. Additionally, the site is designed to reach Brown Neurosurgery faculty, university students and hospital staff. The modular content management system makes updating the site easy, therefore, staff can easily conduct routine maintenance and publish new stories. Due to a responsive framework, all audiences can access the site on any device. Additionally, the architecture will serve the organization’s many needs for years to come.
We produced multiple projects for the neurosurgery department over the period of a year. Consequentially, we developed lots of useful creative assets that could be used and recycled. We managed a digital asset library that was easily accessible to our team and the client. For this reason, the annual report and website share consistent creative through-lines.
The department houses many specialty centers and divisions. The Functional Neurosurgery Division video is the first to be produced. The division included the video on its website page. Furthermore, department leadership presents the video at pivotal meetings with stakeholders throughout the year.