Launch. Build. Expand. If You’re Not Using Video, You’re Already Behind.
Jason, Kayleigh, Chris, and Eric are shattering records and redefining success for their organizations. By harnessing the power of video-first communications, they are launching new ideas, shaping culture, and expanding impact—cutting through the noise and building unshakable trust with stakeholders. You don’t need deep pockets to start playing at their level. It’s time to take action. Let’s make your brand unstoppable.
Poor communication costs U.S. businesses up to $1.2 trillion annually.
— Grammarly and Harris Poll
Breaking through the noise feels impossible. The pandemic, inflation, hiring challenges, and rising ad costs have only made communication harder. You’ve spent on big-budget videos, generic campaigns, and agencies that overpromise and underdeliver.
Another vendor? Another flop? No thanks. But doing nothing isn’t an option. If you don’t fix it, it will only get worse. The stakes are real.
The good news? You don’t have to figure this out alone.
At BCD, we work with people like you to tackle these challenges head-on. Our proven methods are designed to solve the following problems:
Unclear Messaging Audiences are bombarded with distractions, and attention spans are shrinking. If your message isn’t clear, compelling, and instantly relevant, it gets ignored. Whether you’re trying to drive sales, secure funding, or build trust, the challenge remains the same: cutting through the noise to inspire action.
Unclear communication on digital platforms results in up to 60% of users failing to understand the brand’s core offering, reducing conversions.
-Semrush Social Media Trends 2024 report
A survey of 400 companies with 100,000 employees each found that inadequate communication to and between employees resulted in an average loss of $62.4 million per company per year.
-SHRM
Disjointed Campaigns Scattered messaging weakens impact. If your website, landing pages, and sales funnel aren’t converting, it’s not just a platform issue—it’s a consistency issue. Without alignment across channels, you’re left piecing together fragmented efforts that don’t resonate.
Disjointed campaigns lead to a 50% decrease in campaign ROI when brand messaging fails to align across platforms.
-2025 State of Marketing from HubSpot report
Ineffective Content Elaborate productions, scripted videos, and over-polished visuals don’t cut it anymore. Audiences crave authenticity. If your content isn’t building trust, sparking conversations, or driving action, it’s just background noise. Engagement is earned, not forced.
65% of users reporting that irrelevant messaging leads them to abandon brand interactions
-Wistia 2024 State of Video
Camera Anxiety Hiring actors and renting studios won’t make your message more believable. People connect with real people. If you and your team struggle with being on camera, that hesitation is holding back your most valuable asset—your authentic voice.
90% of customers prioritize authenticity when choosing brands, indicating that genuine content featuring business owners can substantially boost consumer trust.
-Forbes Authenticity in Marketing
ROI Pressure Year after year, your competitors keep gaining ground, while growth feels stuck. Investing in content shouldn’t feel like a gamble. You need measurable proof that communications drive engagement, conversion, and long-term brand loyalty.
92% of senior communications leaders report increased C-suite consultation, while 60% prioritize driving sustainable growth despite resource constraints.
-PR Newswire
Only 24% of Chief Marketing Officers (CMOs) believe they have sufficient budget to effectively execute their strategies
-Gartner 2024 CMO Spend and Strategy Survey
Our V10X™ method was designed for people just like you.
V10X™
Story Codex™
Your story isn’t just content—it’s your competitive advantage. We help you develop authentic, audience-first messaging that resonates, builds trust, and drives action across every touchpoint.
Repurposing Framework™
One production, endless possibilities. We turn a single video into a multi-platform content strategy, ensuring your message stays consistent across social, PR, investor communications, and beyond—without creating extra work for your team.
Authenticity Amplified™
People connect with real, relatable voices. We help you and your team feel comfortable on camera so you can communicate with clarity, confidence, and authenticity—without feeling scripted or overproduced.
ROI Engine™
Great content doesn’t just engage—it delivers measurable results. Our approach extends the lifespan of your videos (3–10 years), integrates with your tracking systems, and proves ROI through clear data and audience insights.
V10X™ is Video-First
Putting brand videos at the core of your communication strategy isn’t just smart; it’s necessary. Why? Because nothing connects, engages, or inspires people the way docu-style video does. It’s not even close.
How It Works
1. Start with a Brand Video
A broadcast-quality, docu-style brand video isn’t just another marketing asset—it’s the foundation of how people see your organization. Whether you’re launching a campaign, shaping public perception, or reinforcing corporate credibility, video makes messages stick. Use it on websites, investor decks, town halls, media outreach, and events where first impressions actually matter.
2. Reach More People with Paid Ads
Chop up your brand video, mix in authentic, informal content, and launch hyper-targeted paid campaigns. Marketing teams use short-form video clips to grab attention, while Google Ads and LinkedIn promotions put your message in front of decision-makers, stakeholders, and policymakers. Retargeting keeps your brand in front of those who’ve already engaged—because once isn’t enough.
3. Keep Audiences Engaged with Social Media
Repurpose your brand asset library and mix it with fresh content to keep your story alive. Use short-form educational pieces, leadership insights, and behind-the-scenes storytelling to give your audience something they care about. Whether for employee engagement, industry credibility, or thought leadership, these micro-content pieces ensure your brand isn’t just present—it’s relevant.
4. Close the Deal
After seeing your ads, social content, internal messaging, and PR outreach, decision-makers might land on your brand video already 90% convinced. Whether the goal is customer conversion, stakeholder buy-in, media recognition, or investor confidence, this video removes doubt and makes action the obvious next step.
Why Not Just Focus On One Thing?
Your audience isn’t all in the same place. Some are just hearing about you for the first time, while others are ready to pull the trigger. If you only focus on one part of your communications strategy, you’re leaving a ton of potential stakeholders and customers behind. That’s why you need to combine a brand video with paid ads and social media—it covers every stage of the funnel and builds a marketing ecosystem that actually works.
Attract Attention: Paid ads and social posts pull in new audiences and get your story in front of people where they’re already hanging out.
Build Authority and Trust: Short videos and posts show off your expertise, educate your audience, and nurture trust over time.
Inspire Action: The brand video brings it all home with a clear, authentic message that hits emotionally and drives conversions.
This approach means no matter where someone is—just discovering you, digging into what you offer, or ready to buy—you’re there with the right message at the right time. It’s not just about making content; it’s about creating a system that meets your audience’s needs and gets real, measurable results.
Budget Tip
Look, if your budget’s tight and you can’t go all-in on every strategy at once, start with the heavy hitter: a brand video. This is your foundation—it’s where your message gets locked in. Once you’ve got that in place, start layering in paid ads and social media as your resources grow. Each piece works together, but the brand video delivers the most bang for your buck in the long run.
Prioritization Guide for Limited Budgets
Start with a Brand Video
Cost Considerations: Yeah, it’s a bigger upfront investment, but it pays off as a lasting, evergreen asset.
Value: Builds trust, establishes credibility, and sets the tone for everything else. You can repurpose it for ads, social media, your website, and even presentations.
Prioritization: If your message is unclear or trust is what you’re missing, this is where to start.
Allocate to Paid Advertising (PPC)
Cost Considerations: It’s ongoing, so you’ll need a budget to keep it running, and success depends on nailing your targeting and optimizing conversions.
Value: Brings in immediate traffic and gets your name out there fast. Perfect for time-sensitive offers or driving specific actions.
Prioritization: Focus here if your goal is lead generation or straight-up conversions.
Sustain with Social Media
Cost Considerations: Lower upfront costs, but you’ll need consistency—whether that’s in-house or hiring help for high-quality posts.
Value: Keeps your audience engaged, builds community, and nurtures long-term relationships.
Prioritization: If your crowd hangs out on social platforms, this is how you stay top-of-mind.
Why This Approach Works
When cash is tight, you’ve got to work smart. Align your priorities with your goals and where your audience is in their journey. The brand video lays the groundwork for trust and credibility, paid ads bring in results fast, and social media keeps the momentum going. Together, they create a system that maximizes your ROI and keeps you moving forward.
Let’s Get Started
You’re already putting in the hard work to lead and grow your business. Let us step in to amplify your message and make sure all that effort really counts