Cut Through Skepticism and Build Trust Faster Than Ever with Docu-Style Video Marketing and Videography Solutions
Jason, Kayleigh, Chris and Eric have collectively raised billions, shattered records, and redefined success by harnessing the power of video to cut through noise and build unshakable trust with stakeholders. You don’t need deep pockets to start playing at their level. It’s time to take action. Let’s make your brand unstoppable.
Poor communication costs U.S. businesses up to $1.2 trillion annually.
— Grammarly and Harris Poll
If you feel like your marketing efforts are pulling you in different directions, your messaging feels scattered and your content doesn’t resonate, you’re not alone.
Unclear Messaging Many businesses struggle to convey why their message matters to their audience. When the value isn’t clear, audiences quickly lose interest, leading to disengagement and missed opportunities for connection. This communication gap not only hinders engagement but also makes it difficult for businesses to build trust and inspire action effectively.
Unclear communication on digital platforms results in up to 60% of users failing to understand the brand’s core offering, reducing conversions
-Semrush Social Media Trends 2024 report
Disjointed Marketing Campaigns that lack alignment can leave organizations scrambling to piece them together, resulting in inconsistent brand messaging that fails to resonate with new or existing audiences.
Disjointed campaigns lead to a 50% decrease in campaign ROI when brand messaging fails to align across platforms
-2025 State of Marketing from HubSpot report
Ineffective Content Despite your best efforts, your content struggles to build trust or inspire action, leading to low conversion rates, missed opportunities, and diminished ROI.
65% of users reporting that irrelevant messaging leads them to abandon brand interactions
-Wistia 2024 State of Video
Camera Anxiety It’s well known that your audience is most likely to connect with and trust the real people in your organization, but some of you are hesitant or shy about being on camera, creating missed opportunities to foster authentic connections.
90% of customers prioritize authenticity when choosing brands, indicating that genuine content featuring business owners can substantially boost consumer trust.
-Forbes Authenticity in Marketing
ROI Pressure You're expected to deliver more with less, striving to demonstrate clear returns on marketing investments amidst tight budgets and increased competition.
Only 24% of Chief Marketing Officers (CMOs) believe they have sufficient budget to effectively execute their strategies
-Gartner 2024 CMO Spend and Strategy Survey
The stakes couldn’t be higher. Without clear, cohesive communication, trust erodes, and opportunities vanish. You’re left spinning your wheels while competitors pull ahead.
According to Ericsson, video traffic is expected to constitute approximately 80% of all mobile data traffic by the end of 2030
— Ericsson.com
The BCD V10X™ method was designed for organizations just like yours.
Story Codex™
Eliminate unclear messaging by reverse-engineering your brand story to resonate with your audience.
Repurposing Framework™
Maximize resources by turning one video into 10X the assets for all platforms.
Authenticity Amplified™
Nervous on camera? Not sure what to say? Don’t worry. We make sure you look and sound your best.
ROI Engine™
Stop wasting money on fleeting campaigns. Our evergreen videos deliver results for years and plug right into PPC and organic social media programs.
Video-First
We believe in the power of video-first — a transformative approach that places brand video at the core of your marketing strategy. Why? Because no other medium connects, engages, and inspires like video.
How It Works
1. Start with a Brand Video
This is where your story begins. A brand video is a powerful tool for connecting with your audience and communicating what makes your business special. It’s ideal for your website, presentations, and key moments like events.
2. Reach More People with Paid Ads
Transform your brand video into shorter clips and variations tailored for Facebook, Instagram, and YouTube. Use these in paid ad campaigns to introduce your business - build awareness, and connect with new audiences.
3. Keep Audiences Engaged with Social Media
We identify niche content opportunities—like mini videos or educational pieces that highlight specific aspects of your business. These assets keep your audience interested on social media and guide them toward deeper engagement.
4. Close the Deal with Confidence
The brand video(s) serves as both the starting point for clear, authentic messaging and the final confirmation that your business is the perfect fit for your audience’s needs. After engaging with paid ads, social media content, and supporting materials, your audience arrives at the brand video with clarity and trust—ready to take the next step with 100% certainty.
Why Not Just Focus On One Thing?
Every brand’s audience is at different stages of their journey, and focusing on only one aspect of your marketing risks leaving potential customers behind. By combining a brand video with paid and social media strategies, you address every stage of the funnel and create a seamless, high-performing marketing ecosystem:
Attract Attention: Paid ads and social media posts bring your story to new audiences, capturing interest where they’re most active.
Build Authority and Trust: Mini videos and posts educate your audience, showcase your expertise, and nurture relationships over time.
Inspire Action: Your brand video delivers a clear, authentic message that resonates emotionally and drives conversions.
This multi-pronged approach ensures that no matter where your audience is in their journey—discovering your brand, learning about your offerings, or ready to take action—you’re there with the right message at the right time. Bundling these solutions doesn’t just create content; it builds an integrated strategy that meets your audience’s needs and delivers measurable results.
Budget Tip
If your budget doesn’t allow for all three strategies simultaneously, prioritize creating a brand video to establish your message. Once this foundational asset is in place, expand into paid advertising and social media as resources become available. While each piece complements the others, the brand video often delivers the highest long-term value.
Prioritization Guide for Limited Budgets
Start with a Brand Video
Cost Considerations: A high initial investment due to professional production, but it offers lasting value as an evergreen asset.
Value: Establishes credibility, communicates a clear message, and builds trust. It serves as the keystone for other marketing efforts and can be repurposed across paid ads, social media, websites, and presentations.
Prioritization: Essential if your messaging and brand identity need clarity or if building audience trust is a priority.
Allocate to Paid Advertising (PPC)
Cost Considerations: Requires an ongoing budget; success depends on accurate targeting, ad quality, and Conversion Rate Optimization (CRO).
Value: Provides immediate traffic and expands your reach to new audiences. It’s especially effective for promoting time-sensitive offers or driving specific actions.
Prioritization: Ideal if lead generation or conversions are your main focus.
Sustain with Social Media
Cost Considerations: Lower entry costs compared to PPC, relying on a mix of in-house efforts and professional support for consistent, high-quality posts.
Value: Builds community, fosters engagement, and nurtures long-term relationships. Social media is crucial for ongoing audience connection and education.
Prioritization: Focus here if your audience is highly active on social platforms and regular engagement is needed to stay top-of-mind.
Why This Approach Works
When working with a limited budget, your priorities should align with your business goals and the stage of the customer journey you want to impact most. A brand video lays the foundation for credibility and trust, paid advertising delivers measurable results quickly, and social media sustains engagement over time. Together, these elements create a cohesive strategy that maximizes your ROI.
Let’s Get Started
You’re already doing the hard work of leading and growing your organization. Let us help you amplify your message and make your efforts count.